
For the last two years I have built the GTM stacks that keep running while the founder is out selling. Waste management, telephony, aesthetic clinic software. Attio goes in first and the rest hangs off it: Apollo for the outbound, n8n for the wiring between everything, Customer.io for the email and Cal for the booking.
The pattern was the same in every company I looked at. The tools were bought. The seats were paid for. And then carrying a record from one of them to the next needed somebody with a spare hour, so it happened on the days somebody remembered.
Every stack I looked at was already bought and paid for. Moving a record from one tool to the next needed a free hand nobody had.
Mikail RajabliFounder, Soltrack